Fish4Dogs sponsor a kennel

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It was an exciting week for our friends over at Fish4Dogs who came down to officially open their sponsored kennel.

2021 saw them launch their partnership with Birmingham Dogs Home where they committed to sponsoring 100 of our homeless dogs by providing individually tailored food and nutritional support throughout the duration of their stay at Birmingham Dogs Home and beyond.

Graham Smith, CEO at Fish4Pets® explains ‘Birmingham Dogs Home has always been a charity close to our hearts. We have supported the organisation through ad-hoc donations and sponsorship since we were established 17 years ago, however, we felt that we wanted to do something more in these challenging times and give the rescue centre a reliable donation source, particularly in the wake of the pandemic, where it is not yet clear what the impact of a return to a more normal world may have on the plight of unwanted dogs.’

Fish4Pets® are well known in the pet food industry as ‘The champions of fish’ and for pioneering fish as ‘the perfect protein’ for dogs. Packed with marine-sourced omega 3 – natural, healthy goodness for our canine companions, the Fish4Dogs® range of premium food and treats are recommended by thousands of customers to support healthy skin, coat and joint mobility, as well as effective weight management. 

The extensive programme also includes nutritional education and advice for the staff and volunteers at Birmingham Dogs home as well as a ‘Re-Start’ pack for all the dogs rehomed by the charity.

Fi Harrison, Head of Fundraising at Birmingham Dogs Home said of the initiative ‘We are delighted Fish4Pets are supporting the nutritional care of our dogs throughout 2021. We share the same vision – for all dogs to lead happy and healthy lives and be full of energy, which can be possible with the right diet. We are so pleased to be collaborating with such a highly regarded brand. Lots of tails will be wagging at dinner time at our centres this year thanks to Fish4Pets’.

We were thrilled to welcome the team back in to officially open their kennel and find out how their support has helped our dogs throughout 2021.

If you would like to find out how your company can help our homeless dogs please get in touch with our friendly team. Call us on 0121 643 5211 (opt 3) or email us at

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